Powering MENA's next chapter in gaming, devices and digital distribution.
ECT — Entertainment Content — is the B2B backbone connecting brands, operators and institutions to the region's fastest-growing digital audience. Built on Zain's infrastructure. Grounded in Saudi Arabia.
- 5,000+
- Top-up SKUs
- MENA
- Regional reach
- 2022
- Established
- Zain
- Group backed
Three verticals. One ecosystem.
Purpose-built for enterprise partners across Saudi Arabia and the wider MENA region — from telecom operators to publishers, retailers and government entities.
Devices that move markets
Official distribution of HTC mobiles and AI glasses across MENA, plus retail sales of gaming devices and Zain KSA digital top-ups.
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Esports, gamified.
Online tournaments, brand gamification, school esports programmes and full offline event management — from format design to broadcast.
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5,000+ SKUs, one integration
A digital top-ups aggregator platform giving operators, retailers and fintechs instant access to the world's leading brands.
Learn moreCorporate discipline. Gamer instinct.
- Reliability
- Zain-grade infrastructure & 24/7 operations.
- Boldness
- Redefining what gaming can be for the region.
- Local expertise
- Built for Saudi & MENA gamer culture.
- Community driven
- Players and partners shape what we ship.
A Zain KSA & Zain Group subsidiary.
ECT operates under the umbrella of Zain Saudi Arabia — inheriting the operational excellence, network reach and enterprise trust of one of the region's largest telecom groups. It's the foundation that lets us move fast without compromising reliability.
Read the ECT story- Est.2022
- HQRiyadh, KSA
- FocusMENA · B2B
- ParentZain KSA
Ready to build with ECT?
Whether you're an operator, retailer, publisher or brand — let's explore what a partnership looks like.